Thirty Ink Media & Marketing
Jon Lieb is founder and managing director of Thirty Ink Media & Marketing, Inc., an independent media/public relations and marketing firm with offices in Manhattan and Westchester County. Established in 2002, Thirty Ink specializes in serving leading financial and professional services firms, academic institutions, retail/consumer products companies, and business-to-business corporations.
Jon has 25 years of PR/marketing experience. He previously was a senior account director at prominent New York-based PR agencies – Hill & Knowlton, Gibbs & Soell, and Creamer Dickson Basford – and director of marketing for The Greenberg Group, a real estate advisory firm to several of the nation’s premier retailers. Working directly with managing partners or senior management executives, Lieb has led integrated PR and marketing campaigns for many prominent clients including:
- Law firms – Lindabury, McCormick, Estabrook & Cooper, Stark & Stark, Kenyon & Kenyon, and Hartman & Craven
- Academic institutions – Long Island University, Purchase College, Mercy College, and Northwestern University
- Community banks – PCSB Bank, Ridgewood Savings Bank, NY Community Bank, Northfield Bank, Bank of New Jersey, and Greater Hudson Bank
- Incentive/employee engagement – Incentive Solutions and ITA Group
- Commercial real estate firms – Odyssey Retail Advisors and The Greenberg Group
Healthcare institution – Burke Rehabilitation Hospital
- Public safety provider – IXP Corporation
Big Four accounting/financial consulting firm – Ernst & Young
- CPA firms – Eisner & Lubin and WMK&G
- M&A advisory firm – Net Worth Solutions
- Bridal retailer – The Wedding Salon of Manhasset
- Retail design and construction firms – Pompei A.D. and Mackenzie Keck
- Financial services firm – Baddish Shapiro Financial Planning Group
- Commercial finance/factoring firm – Rosenthal & Rosenthal
- Property management company – Provence Real Estate
- Residential development – Co-Op City
- National industry groups – Incentive Research
- Foundation and American Plastics Council
- Fortune 500 companies – The Dow Chemical Company and Phillips Petroleum Company
Lieb designs and executes internal and external communications campaigns that create highly favorable media and public awareness of clients’ expertise, products, and services. There is always one common thread to Lieb’s work: spearheading media outreach strategies that land clients top-tier, target press coverage and publicity (“Ink!”) throughout the United States and globe. With an intimate knowledge of how to work with leading business/financial/retail editors and reporters, he has generated news coverage repeatedly for clients in influential outlets such as The Wall Street Journal, The New York Times, The Los Angeles Times, The Chicago Tribune, USA Today, New York Post, New York Daily News, The Financial Times, Fortune, Bloomberg Businessweek, Investor’s Business Daily, Crain’s New York Business, The Journal News, Newsday, Women’s Wear Daily, The Associated Press, Dow Jones, ABCNEWS.com, MSNBC.com, CNBC.com, The Today Show, ABC News-TV, NY1 News, National Public Radio, WCBS Radio and many others.
He also has conducted focus groups with several employee levels at McKinsey & Company to determine perceptions and preferences on firm-wide communications procedures and structure. Another career highlight came when Lieb advised former Secretary of State Warren Christopher, and other partners at O’Melveny & Myers, on media relations strategies for law firms.
Lieb graduated from Muhlenberg College (Allentown, Pa.) in 1991. In addition to his public relations/marketing experience, Lieb’s foundation is in journalism. He previously has bylined 77 articles as a reporter for the widely circulated newspaper, The South Shore Record. While a PR pro is rarely in the spotlight, Lieb gained his 15 minutes of fame on Dec. 17, 2000. Thinking of publicity even as he was about to propose to his future wife, Sarah, he successfully pitched The New York Post on allowing him to do so via a letter to the editor (accompanied by a photograph of Lieb on one knee with ring in hand). Very fortunately, Sarah said “yes” after they picked up the newspaper together from the newsstand that night and she viewed the official proposal in print.